Summer Television?

A bevy of both broadcast and cable networks, including FOX and NBC, are debuting new television programming over the summer. After the success of Who Wants to Be A Millionaire, American Idol, and the OC, which all debuted in the summer, execs seem to be manuevering towards year-round schedules. Trap those young minds and reel them in, keeping the mush fresh for advertisers to implant their messages.

It used to be an easy transition, once those repeats started playing and daylight began to seemingly last till morning, the kids knew to go outside and be active. Enjoy the summer vacation from formal education and reexamine the out of doors. Learn a new sport, read a book, play with friends until moms begin to yell, anything but sit inside and be fed a simplified stream of consciousness.

The networks probably feel that this is an untapped market, and with the increasingly miniscule budget requests of reality programming, why not exploit the opportunity. I wish them the best of luck. I also wish the best of luck to both kids and adults alike in really prioritizing personal programming. Hoping that they make the decision to choose which programs to spend their limited time on and then escape to enjoy everything the world wants to offer them, without the filter inserted by the television between the viewers and life.

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